Expect to see TV shows and films in your Netflix library faster now that the Australian Government is allowing the video streaming service to self-regulate video classifications.
Deciding whether a video is rated G, PG, M, MA15+, R18+ or X18+ is usually a job for the Australian Classification Board. But the process of classifying video for an Aussie audience is extremely time consuming – especially with the amount of content being created.
That’s why the Federal Government has been working with Netflix over the last 12 months to create a world-first solution – in which Netflix will apply a “classification tool” to its film and TV series library for Australian audiences.
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A pilot of the system will take place over the next year, with decisions to be reviewed by the Classification Board to make sure standards are maintained. And, if needed, the Classification Board will use its power to overrule classifications made by Netflix.
Federal Minister for Communications, Senator the Hon. Mitch Fifield, said in a statement: “The tool speeds up the classification process and removes red tape for Netflix, while ensuring that all Netflix content is classified and the [Australian] community continues to receive high quality information to guide entertainment choices for themselves and their children.”
It’s not the first time the Government has sliced classification red tape. It’s currently evaluating a trial of an International Age Rating Coalition tool which was used to classify half a million online and mobile games on Google Play, the Microsoft Windows Store and the Nintendo eShop.