NICKELODEON has announced it is developing an animated TV series based on the viral video “Baby Shark”.
The giant in children’s programming confirmed on Wednesday it had struck a deal with SmartStudy – the parent company of Pinkfong, who turned the catchy tune about a family of sharks into a global sensation.
At the time of writing, the original ‘Baby Shark’ video had almost been viewed three billion times on YouTube.
ARTICLE CONTINUES AFTER THIS ADVERTISEMENT
Ramsey Naito, Executive Vice President, Nickelodeon Animation, told USA TODAY it made sense to capitalize on the video’s popularity.
“At the heart of any popular piece of content is a terrific character, and we have a great opportunity to further explore the world of Baby Shark and follow this family through some great animated adventures on Nickelodeon,” Naito said.
Pam Kaufman, President of Viacom Nickelodeon Consumer Products said the company was rushing official merchandise to stores.
“Our content team is excited to develop a terrific original animated series that will bring this property to new heights and even more fans,” she said.
“Our outstanding creative teams are moving fast to get more Baby Shark products across multiple categories to retailers.”
Nickelodeon has also ordered new seasons of their hit shows for kids including “PAW Patrol,” “Bubble Guppies,” “Abby Hatcher” and “Butterbean’s Cafe”.