Nine gambles and loses TV ratings

CHANNEL Nine’s last minute decision to try to cash in on the public interest in the Schapelle Corby saga has somewhat backfired.

The Schapelle telemovie (pictured courtesy of news.com.au) was meant to go to air tonight, but instead it was brought forward to last night, to directly compete with Channel Seven’s launch of INXS, only achieving fifth spot after the ratings were released.

The story surrounding the life of the Gold Coast drug smuggler attracted slightly more than 1 million viewers across the five capitals, which was roughly half the audience tuning in to the first episode of Seven’s two-part miniseries on INXS.


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Nine said Schapelle was a top ten performer for the night across SEQ securing a peak audience of 233,000 and an average of 141,000 viewers.

Friday afternoon’s decision to bring the broadcast forward – “due to the current events unfolding in Bali”, a spokesperson said at the time – angered many social-media users and commentators who saw the shift as a blatant attempt to rain on Seven’s highly-publicised miniseries.

Channel Seven occupied the top three positions, thanks also to Sunday Night and My Kitchen Rules.

Further down the list was Network Ten’s coverage of Torah Bright’s medal miss in the slopestyle event at the Sochi Winter Olympics.

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