A new anti-drug campaign launched in New South Wales and starring a “stoned sloth” has raised a few eyebrows.
The aim of the Government program is to stop young people from smoking cannabis and includes the tagline “You’re worse on weed”.
The Stoner Sloth campaign is a joint effort between St Vincent’s Alcohol and Drug Information Service, #StonerSloth was trending at number one on Twitter on the weekend.
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A website, Facebook and Tumblr pages featuring videos, gifs and images encouraging teens to stay away from marijuana all created.
The storyline follows sloth Dave who does not have a great time at a party because he “smoked up”.
Delilha is shown struggling in the classroom with the tagline “when you realise you should have hit the books and not the bong”.
Finally sloth Jason is too high to pass dinner around the table.
NSW Premier Mike Baird tweeted in response to the online reaction Saturday afternoon.
Just saw the #StonerSloth ads. Not sure where NSW Gov’s ad guys found Chewbaccas siblings, but those videos are… Quite something.
— Mike Baird (@mikebairdMP) December 19, 2015
The Department of Premier and Cabinet told the ABC the campaign was designed to reach young people before cannabis use became a serious problem. Online comments varied.