Photo of Bobbi Kristina in coffin sold to media outlet

A photo of Bobbi Kristina Brown’s lifeless body lying in a casket has reportedly been sold to a media outlet.

Despite a number of precautionary measures, the snap was taken during a viewing for the 22-year-old one day before her funeral.

TMZ reports bidding for the photograph soared, with the winning offer more than $100,000.

The Brown and Houston families are blaming each other for the leaking the pic.

A photo of Bobbi’s mom, Whitney Houston’s coffin was also sold to the press when she died in 2012.