Plan to turn Queensland into ‘state of choice’

THE state’s peak tourism industry body believes Queensland will become Australia’s ‘state of choice’, if The Queensland Plan can be successfully impemented.

The Queensland Plan identifies key goals discussed by 80,000 participating Queenslanders and was released last week in Hervey Bay by Premier Campbell Newman.

It’s a community-led vision offering many challenges to government with targets such as doubling the population of regions outside South East Queensland while other goals would require new thinking by all levels of government.


The Queensland Tourism Industry Council Chief Executive Daniel Gschwind is one of 15 members of The Queensland Plan Ambassadors Council representing a range of Queensland sectors.

He said the vision was the people’s plan, not a government plan.

On behalf of QTIC and the tourism industry, Mr Gschwind will represent the tourism sector on the Ambassadors Council to work with stakeholders and government, oversee the plan’s implementation, and encourage community participation.

The Queensland Plan Ambassadors Council is charged with the roles of:

  • Advocacy—linking government, business, industry and community sectors.
  • Independent advice—relating to delivery of community vision and contributing expertise.
  • Leadership, collaboration and review—including community engagement and annual reporting.

“It’s important to remember this is the state’s road-map for growth and prosperity,” Mr Gschwind said.

“It’s up to Queensland’s communities to live up to the dreams and aspirations outlined in The Queensland Plan.

“If Queensland can achieve the 30-year vision outlined within the plan, our state will certainly be an exceptional place in which to live, grow and prosper.”

Mr Gschwind said the foundation areas within the plan were based on feedback and ideas from Queenslanders. “This is not just another government strategy,” he said.

IMAGE: Visit Gold Coast, Queensland, Australia