Play Money Rewards on offer to help struggling Gold Coast businesses

Gold Coasters are being urged to spread the love by snapping up one of 60,000 vouchers to help support local businesses doing it tough.

The City of Gold Coast, together with Destination Gold Coast, have today launched their $3 million Play Money Rewards program, with the vouchers giving locals $50 off an array of Gold Coast tours and attractions, accommodation, dining and retail offerings.

To access the $50 vouchers, Gold Coasters simply need to spend $100 or more on experiences listed on, and use the code PLAYMONEYREWARDS.


Gold Coast Mayor Tom Tate said Council is doing all they can to help Gold Coast businesses.

“Today, there’s 60,000 reasons for our much-loved business community to smile as the $3 million Play Money Rewards experience rolls out,” said Cr Tate.

“The best part of this voucher scheme is that it is specific to Gold Coast businesses. Shop, dine, play and stay locally as we all help drive our economic recovery from the challenges of Covid-19.”

Destination Gold Coast CEO Patricia O’Callaghan said the program, powered by Experience Oz, would deliver a shot in the arm to boost the local economy and support ailing businesses during the school holidays and through to summer until the year end.

“We’ve seen Gold Coast tourism operators and small businesses giving it their all during what has been an exceptionally difficult period and this initiative will go a long way to help bridge the gap until borders reopen to our key interstate markets and international travel returns,” said Ms O’Callaghan.

“With more than 500 participating businesses and experiences on offer, here is your chance to support local and be a tourist in your hometown.

“We saw the success of Gold Coast’s first-ever local area marketing campaign, Play Money, sell out in less than 72 hours last year and this time around we hope it will deliver an even stronger return to the pockets of hundreds of businesses as it’s scaled up by the support of City of Gold Coast.

“Conquer the SkyPoint Climb, enjoy a long lunch at HOTA Gallery’s rooftop bar, stay and play in that hotel you’ve been dreaming about or take to the seas on a whale watching or jet boating tour. Get amongst it Gold Coast!

“We also welcome an additional $1 million from State Government to boost this initiative with a focus on the border zone. This is on top of the recent announcement from the Federal and State Government for an emergency support package for Gold Coast businesses.”

To score your $50 voucher, and book and browse tourism experiences, visit

This is a sponsored editorial brought to you by Destination Gold Coast.