PLAYBOY magazine founder Hugh Hefner has died, aged 91.
He passed away peacefully at his home, from natural causes according to a brief statement released by Playboy Enterprises on Thursday.
“Hugh M. Hefner, the American icon who in 1953 introduced the world to Playboy magazine and built the company into one of the most recognizable American global brands in history, peacefully passed away today from natural causes at his home, The Playboy Mansion, surrounded by loved ones.”
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Hefner’s son Cooper said his father “lived an exceptional and impact life as a media and cultural pioneer and a leading voice behind some of the most significant social and cultural movements of our time in advocating free speech, civil rights and sexual freedom”.
“He defined a lifestyle and ethos that lie at the heart of the Playboy brand, one of the most recognizable and enduring in history,” Cooper said.
Just a month ago, Hefner sold his Playboy Mansion for $100 million to his next door neighbor, on the condition he could live there for the rest of his life.
Tributes for the American icon have since flooded social media.
— Playboy (@Playboy) September 28, 2017
What a life… RIP Hugh Hefner. pic.twitter.com/B7HGjhnG1P
— ASTHTC (@theASTHTC) September 28, 2017
Here’s to living your life to the fullest. RIP Hugh Hefner pic.twitter.com/DlfoxnltMA
— Internet Palace (@InternetPalace) September 28, 2017
— Mike Epps (@TheRealMikeEpps) September 28, 2017