The iconic cheese name Coon will soon disappear from supermarket shelves, with the brand’s owners announcing they’re going to rename the popular cheese.
It comes following years of campaigning from Indigenous Australians, including Aboriginal activist Dr Stephen Haganthe, who say the name is racist.
Coon’s Canadian parent company Saputo confirmed the name change in a statement on Friday.
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“At Saputo, one of our basic principles as an organisation is to treat people with respect and without discrimination and we will not condone behaviour that goes against this,” the statement reads.
“As such, we performed a careful and diligent review of a sensitive situation involving one of our brands.
“We wanted to ensure we listened to all the concerns surrounding the Coon brand name, while also considering comments from consumers who cherish the brand and recognise the origin of its founder Edward William Coon, which they feel connected to.
“After thorough consideration, Saputo has decided to retire the Coon brand name.”
A new name has not yet been announced, however the company says it will “honour the brand-affinity felt by our valued consumers while aligning with current attitudes and perspectives.”
“We believe we all share in the responsibility to eliminate racism in all its forms and we feel this is an important step we must take to uphold this commitment.”
Coon cheese was originally named after its founder, American Edward William Coon, who “patented a unique ripening process that was used to manufacture the original Coon Cheese.”