Priceline recalls fake ‘The Ordinary’ skincare products

Priceline Pharmacy has issued an urgent warning to customers who may have unknowingly purchased counterfeit skincare products from stores in Sydney.

The pharmacy chain made the announcement on Friday after discovering four Priceline stores in Sydney had been selling dodgy products branded as being from popular skincare range ‘The Ordinary’.

“We are aware that four Sydney based Priceline Pharmacy franchise stores improperly obtained and sold some counterfeit product branded ‘The Ordinary’ from an unauthorised and invalid source,” Priceline said in a statement.


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“Priceline is proud to stock “The Ordinary” and Priceline head office has not and would never authorise such activity.”

The company said a major investigation into how the counterfeit products came to be on shelves is now underway.

“On notification to us, we directed the stores to immediately remove all invalid products and are taking all actions necessary to ensure no further invalid products are made available.”

The affected products include:

• AHA 30% +BHA 2% Peeling solution
• Azelaic Acid Suspension 10%
• Alpha Arbutin 2% + HA
• EUK 134 0.1%
• Resveratrol 3% + Ferulic Acid 3%
• Argireline Solution 10%
• Retinol 1% in Squalane
• Mandelic Acid 10% + HA
• Amino Acids + B5
• Granactive Retinoid 2% Emulsion
• 100% Plant Squalane

They were sold at four Priceline Pharmacy stores in Sydney including Bankstown Pharmacy Exchange, Merrylands, Blacktown and St Marys.

Anyone who purchased any of the above listed products is being told to stop using it immediately and return it to the store of purchase for a full refund.

“If you are concerned about the validity of any products you have purchased, please contact us,” Priceline Pharmacy said.

“We take these matters VERY seriously and we thank those who brought it to our attention so quickly.”

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