QUEENSLAND Health has launched a new social media campaign to help young women ‘stay pretty forever’.
Project SPF (stay pretty forever) is a sun safety initiative aimed at helping young Queensland women reduce their risk of skin cancer.
Queenslanders aged 16-24 have the highest rates of sunburn in the state*, with more than 70 per cent of young Queensland women report damaging sunburn every year.
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Health Minister Lawrence Springborg said one of the components of the Project SPF campaign was to convince young women that sun protective clothing can be fashionable.
In order to do this, a competition has been launched inviting Queenslanders to design a sun safe, fashion-forward outfit to win a mentorship with fashion designer Julie Grbac.
“We’re very pleased Juli Grbac has joined the Project SPF team and I know she is looking forward to viewing some of the designs Queenslanders come up with,” Mr Springborg said.
“The fact is all Queenslanders need to take care of their skin and we want young women to understand that wearing sun safe clothing is really important to achieve this.”
Juli Grbac said it was great to be able to use her fashion influence to contribute to a good cause.
“I obviously love fashion, in all shapes and forms so I’m really excited to see what our aspiring fashion designers come up with to meet this brief,” Ms Grbac said.
“I’m hoping this competition will help young women to think more about the dangers of the sun’s ultraviolet radiation and what sun exposure can lead to.
“Protecting our skin from the sun is so important for so many reasons. It’s great if we can achieve this through fashion.’’
Cancer Council Queensland spokesperson Katie Clift said new initiatives that encouraged young women to take care of their skin were imperative.
“Project SPF – Stay Pretty Forever – is a strong campaign reinforcing the truth that diligent care of your skin and avoiding increased sun exposure has long-term benefits,” she said.
“The effects of inadequate sun protection can be ugly – not only are young Queenslanders increasing their risk of skin cancer, but also premature ageing.
“Sunburn can occur in as little as 15 minutes, and sun exposure can add up during the day, doing significant damage to our skin.
“Women – ensure you wear minimum SPF30 or above broad-spectrum, water-resistant sunscreen every day, and re-apply it every two hours when out and about.
“Choose a stylish broad-brimmed hat, wear sun protective clothing – and don’t forget to opt for the shade with your sunnies on too!”
Queensland Health invites Queenslanders to follow the SPF Project for fashion and beauty trends from some of Australia’s favourite sun safe style icons. More information about Project SPF is available at www.facebook.com/ProjectSPF.
*The Health of Queenslanders 2012, Advancing good health, Fourth report of the Chief Health Officer Queensland.