QUEENSLANDERS are being urged to take a stand and stop turning a blind eye to domestic violence as part of a new statewide advertising campaign.
The state government today launched the Bystander Campaign encouraging family, friends and neighbours to step up and help put an end to the scourge.
From May 1, advertisements featuring the hashtag #dosomething will appear on television, across social media, in cinemas and public spaces.
ARTICLE CONTINUES AFTER THIS ADVERTISEMENT
The campaign is part of a $9.3 million commitment through the Department of Premier and Cabinet to help change attitudes and behaviours towards violence.
The #dosomething campaign will official start on Tuesday, May 1 and coincide with Domestic and family Violence month.
Minister for Prevention of Domestic and Family Violence Di Farmer said the fight against domestic violence was a collective effort.
“The attitudes that underpin violence in our communities need to change, and so does our attitude to speaking up,” Ms Farmer said.
“Every single one of us can play a role in helping victims and keeping Queenslanders safe from domestic and family violence.”
Brisbane’s rival television networks Seven, Nine, Ten and the ABC have joined forces to help support the campaign in a major media blitz.
Ms Farmer praised the major media outlets for backing the campaign and encouraging bystanders to speak up.
“These media outlets have put aside their rivalry to stand together and “do something” to prevent violence,” Ms Farmer said.
“Having those outlets and well-known media identities embrace our new Bystander Campaign is a very big plus as we try to change the culture around violence.”
Chair of the Domestic and Family Violence Taskforce, Channel Seven news reader Kay McGrath OAM encouraged her rival media colleagues to embrace the new advertising blitz during Domestic and family Violence month in May.
Ms McGrath said media reported on the senseless deaths and told the human stories, so it is vital the media help shape the conversation about ending domestic and family violence.
“I’m proud and so pleased that my media friends and colleagues are coming together during May to add their powerful voices to this important issue.”
“We don’t want anyone to put themselves in harm’s way. Call police if you’re seriously concerned. In most DV deaths there are many bystanders who heard, saw or knew but didn’t call 000.”
“There are many things we can do. It can be as simple as asking a friend, are you ok? How can I help you? Or ask others around to support you in a non-violent way.”
“And if you don’t know what to do, read up about domestic violence and learn the signs and symptoms. Domestic violence can take the form of emotional, financial and sexual abuse as well as physical.
“Check out websites, call DV Connect or 1800Respect and talk it through with an expert – you could save a life,” Ms McGrath said.
Domestic and Family Violence Taskforce member Darren Lockyer said we all have a part to play when it comes to ending domestic violence.
“In footy terms, we call it the one percenters,” he said. “There’s all these little one percenters we can do in our society to have real positive change.”
“I think if you know people and something might be happening in the household, it’s probably just sitting down with those people and saying why you think it’s wrong.
“This is not about being a dobber. It’s more about if we want to make a change collectively, we all have a part to play.”
Ms Farmer said the Palaszczuk government had completed 90 of the 121 recommendations of the Not Now, Not Ever report, and the rest were underway.
“Our record investment of $323.1 million over six years is driving significant progress,” Ms Farmer said.
“Since the report was handed down we have introduced a specific offence of strangulation, toughened penalties for breaching Domestic Violence Orders and funded additional shelters.
“We have expanded specialist courts into regional and remote areas and a state-wide duty-lawyer service to support victims.
“We were also the first Australian state to legislate for 10 days of domestic violence leave for state employees.”