Qld targets Sydney and Melbourne in new tourism campaign

A new $2 million tourism campaign encouraging those south of the border to holiday in Queensland is set to hit TV screens tonight.

The Queensland Government’s Good to Go tourism blitz has been re-worked in a bid to lure Sydneysiders and Melburnians to the sunshine state this Winter.

The campaign has been shot in picture-perfect locations right across the state, from Cairns and Port Douglas to the Whitsundays, Sunshine Coast, Brisbane and the Gold Coast.


Premier Annastacia Palaszczuk said the six-week long ad blitz will feature on TV, radio, social media and out-of-home advertising.

“Our new Good to Go campaign tells those in NSW and Victoria who are still longing for a holiday – we want all of you up here,” the Premier said.

“Queensland’s COVID-19 safety record is highlighted too in the advertising pitched at 8.3 million people in New South Wales and Victoria.”

Tourism Minister Stirling Hinchliffe said the initial tourism campaign had already proved successful, driving $4.6 billion into the Queensland economy and 30 million room nights since its launch in June last year.

“We know people want to enjoy wide-open spaces and breathtaking natural landscapes Queensland is known world-wide for, but they also want flexibility around bookings and the knowledge that their destination is safe,” he said.

“As the weather starts to get cooler, a lot of our southern friends will be looking for a warm tropical getaway and Queensland is the place to be.

“We’ve been listening to tourism operators right across the state, and while international borders remain closed, we will continue to focus our efforts on getting as many Australians to visit Queensland as possible.”