Qld to lure Kiwis across the ditch with new tourism campaigns

Kiwis will be encouraged to fly across the ditch and bask in the warm Queensland sunshine thanks to three new tourism campaigns launched by the State Government.

Queensland tourism bosses have worked with overseas travel partners to build “world-class holiday experiences” especially for New Zealanders.

“We’re putting together an itinerary of warm Queensland holiday getaways to entice Kiwis out of the cold and across the ditch,” Tourism Minister Stirling Hinchliffe said.


“New Zealand’s winter daytime temperatures usually struggle to reach double digits, so we know there’s pent-up Kiwi demand for a relaxing spot in the Queensland sun.

“The Queensland Government, through Tourism and Events Queensland, has partnered with Ignite Travel and Air New Zealand to deliver irresistible deals on flights and holidays for Queensland winter getaways.”

The Ignite Travel MyQueensland campaign kicked off in New Zealand for the first time yesterday to tempt Kiwis to our secluded islands, beaches, rainforests, vibrant cities and events.

The campaign features on billboards, bus stops, social media and in the New Zealand Herald.

“With quarantine-free travel to Queensland for Covid vaccinated visitors and New Zealand lifting travel restrictions, there’s never been a better time remind Kiwis about visitor experiences found only in Queensland,” Minister Hinchcliffe said.

Air New Zealand’s winter airfare deals to Queensland are scheduled for take-off later this month, however, Rachel Hancock from Destination Gold Coast said the city was already seeing strong numbers from New Zealand.

“We know this will continue to surge as we head into winter which is traditionally favourable for our Kiwi visitors,” Ms Hancock said.

“One per cent of all Kiwis live in our region and we know an annual Gold Coast holiday is a tradition for Kiwi families who will now be able to flee winter for Australia’s favourite playground.”

From late next month, the quintessentially Queensland images of Days Like This will be rolled out on New Zealand TV, cinemas, digital displays and online to further spread the message.

Before the pandemic, New Zealanders contributed more than $600 million to Queensland’s visitor economy.