Qld’s tourism industry desperate to recover thousands of staff

Queensland’s tourism industry is ramping up efforts to get some workers back in jobs, ahead of the border reopening in time for Christmas.

Around 50,000 jobs were lost throughout the sector during the course of the pandemic, as a result of closed borders and restricted travel.

Now that Queensland will reopen its domestic borders, there are concerns there won’t be enough staff to cope with the Christmas rush.


It’s prompting businesses within the sector to advertise positions with major incentives, such as free holidays, birthday leave and cash.

The state government’s $7.5 million ‘Work In Paradise’ initiative is also expected to be scaled up, to try and lure southerners to Queensland for work.

Premier Annastacia Palaszczuk says it’s critical we help tourism businesses recover from COVID-19.

“Right across the state, we’re seeing strong demand from tourists looking to book holidays in Queensland after December 17.

“That means in our tourism industry, we’re creating more jobs than we have Queenslanders who want to fill them.

“That’s why this week we’re boosting our Work in Paradise campaign to entice workers to join our tourism industry in North, Far North and West Queensland,” the Premier said.