The Queensland Government has announced a new tourism panel to develop a blueprint for the industry’s recovery.
Heavyweights of the sector will work together with businesses around the state, to try and rebuild the former $25 billion industry.
The Industry Reference Panel will be chaired by Liz Savage from aviation, alongside Tourism Australia CEO Andrew McEvoy and Tourism and Events Queensland Chair Brett Godfrey.
ARTICLE CONTINUES AFTER THIS ADVERTISEMENT
They’ll be looking closely at new recovery initiatives to ensure Queensland recovers properly and quickly post Covid-19, including changes in consumer demand and emerging market opportunities, Queensland’s brand positioning against competitor destinations, rebuilding airline capacity and other transport options, opportunities for new products and experiences, new events to drive visitation particularly during off-peak periods and opportunities for the state to increase its share of international education.
Premier Annastacia Palaszczuk says that ensuring the tourism industry gets back on its feet is vital to rebuilding our economy.
“That’s why we’ve appointed some of the best in the business to deliver a blueprint for the recovery of this sector in Queensland,” the Premier said.
“Our tourism operators continue to do it tough right throughout the state. But thanks to the way Queenslanders have responded to this pandemic, our economy is in better shape than others throughout the country and throughout the world.
“We have a great opportunity to build back better. That’s what this is all about.”
Industry Reference Panel chair Liz Savage said she was honoured to play such a crucial role in helping to rebuild Queensland’s tourism industry.
“Leading the Action Plan for Tourism Recovery and helping to shape the future of tourism in Queensland is a really important task – I look forward to working with the sector to futureproof our industry,” she said.
“We are seeing that COVID-19 has changed the way people travel and how they spend their time away. This is the opportunity to make sure Queensland’s offerings match what potential visitors will be seeking.
“As part of this panel, it’s our job to work with industry and government to plot a path forward and encourage industry and business to have their say along the way”
Submissions will be invited from across the industry to shape the plan, with a series of public discussion papers to be issued from next month, while roundtable events will also be held.
It’s understood the plan will be delivered in two phases; some actions will be identified mid-year, with the full plan to be released by the end of the year.