A Sunshine Coast social media sensation has quit in disgust.
Essena O’Neill rose to fame on Instagram and You Tube but has since deleted a majority of her posts and spoken out against social media.
At one stage the 18 year old boasted more than 710,000 Instagram followers.
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She also re-captioned her remaining Instagram posts to explain their context and promotional purposes.
The young beauty explained that many of her poses were planned and some that featured particular items of clothing or drinks were paid for.
She posted a You Tube video explaining what she thinks is the ‘truth’ about social media, which has attracted over 2 million views so far.