REVEALED | 2020 AFL season pumped $136m into Qld economy

The AFL and Queensland Government bosses have crunched the numbers and determined the relocation of the 2020 AFL season to Queensland helped to pump over $136 million into the state economy.

$47 million of that went directly into the Gold Coast.

16 of the 18 AFL clubs were left with no choice but to move out of Victoria as the COVID-19 crisis continued to deteriorate there,  forcing over 550 players, 750 staff and their families to move to the Sunshine State.


The AFL’s spend in Queensland was over $60 million which included 101,000 bed nights, 400,000 meals, 10,000 rental cars, 950 bus trips, 120 charter flights and rental of local sporting facilities.

A record 80 games were played here, including 41 on the Gold Coast, 35 in Brisbane and four in Cairns.

That includes the history making 2020 Grand Final which was held at the Gabba – the first time the Grand Final has been played outside of Victoria.

The final is believed to have pumped $31.1 million into the economy alone.

The economic activity generated by the AFL in Queensland was responsible for supporting 1,182 Full Time Equivalent jobs in Queensland. The Grand Final alone was responsible for supporting around 260 FTE jobs.

AFL Chief Executive Gillion McLachlan said the support of the Queensland Government and community ensured our season could be completed and supported the livelihoods of so many.

“The Queensland community has wholeheartedly embraced our clubs and our game and on behalf of the AFL, I want to say thank you,” Mr McLachlan said.

“We were able to complete our season by hosting teams and holding a the majority of our matches here. This has not only provided an ongoing livelihood for many in our industry but also provided employment opportunities across many businesses in Queensland.

“I want to personally pass on my thanks for all the support we have had from so many businesses – whether hotels, bus carriers, car rental firms, food suppliers, security firms, local football clubs, gymnasiums, maintenance people and a host of other local suppliers who have helped to support our clubs.

“To everyone in Queensland, Thank you.”

Tourism Minister Kate Jones said the data released by the AFL today was a testament to the importance of major events in Queensland’s economic recovery from COVID-19.

“Thanks to the way we’ve managed the health crisis in Queensland, we’ve been able to start our economic recovery while other states and countries are still fighting the virus,” Ms Jones said.

“Sport is hugely important to our tourism and hospitality industries.

“This data just goes to show how important the AFL has been to our economic recovery so far.

“Having the AFL Grand Final in Queensland is something that footy fans will never forget in years to come. It’s a huge coup for Queensland – and proof of the success of our health response.”