Bunnings Warehouse has done it again.
Even without a good sausage sizzle, the iconic hardware store has continued to win the hearts of Aussies and has been crowned the most trusted brand in Australia.
Market research company Roy Morgan has announced the top 10 brands Aussies trusted the most during the height of the coronavirus pandemic in April.
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Supermarket giant Woolworths came in at second place, while Qantas surprisingly came in third despite the company being forced to stand down thousands of staff.
“It’s only a few weeks since we were in lockdown and desperately trying to get to the supermarkets for essentials. And despite accusations of price gouging, delivery problems, and supply chain failures Woolworths rode the storm best and came out really trusted by Australians,” Roy Morgan CEO Michele Levine said.
“Woolworths was on the front foot from the outset and that appears to have resonated with Australians.
“This is also a great result for Bunnings. Australian’s just love it – even when they can’t have a sausage sizzle. Bunnings keeps innovating and creating new connections with its customers. It’s a global retail case study,” she said.
However it was Commonwealth Bank that was the big mover, with the company entering the top-10 most trusted brands for the first time since the Financial Services Royal Commission.
“Qantas and the CBA are the standout performers… Qantas was frequently in the media flying stranded Australians home from across the globe throughout the pandemic lockdown,” Ms Levine said.
“And in early March Matt Comyn, CEO of the CBA, moved quickly to offer financially stressed customers loan payment relief. He had a high profile during the lockdown and that has paid dividends for the CBA’s level of trust.”
The retail sector emerged as Australia’s most trusted industry, with the supermarket sector 2nd and consumer products 3rd.
On the flipside, Facebook and AMP were revealed as the most distrusted brands in Australia during April.