SINCE its release on Friday, Adele’s video for her brand new single ‘Hello’ has caused more stir than first anticipated all because of a certain item used in the clip.
With more than 60 million hits on YouTube in just three days, it’s clear that fans were excited that Adele was back after a three year hiatus. However, it was one particular item in the video that has puzzled fans and ignited conversations on Twitter ever since.
Appearing at the beginning of the clip, Adele can be seen flipping open the so called ‘ancient’ piece of technology with viewers confused as to why she isn’t using an iPhone or any other smart phone considering the film clip was filmed in 2015.
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While some suspected that the phone was used to show the footage was set in the past, director Xavier Dolan revealed to the LA Times that he used a flip phone because he ‘doesn’t like iPhones’.
‘If you see an iPhone or a Toyota in a movie, they’re anti-narrative, they take you out of the story. If I put an iPhone or a modern car in a movie it feels like I’m making a commercial,’ Dolan said.
Thousands have taken to social media to discuss the ancient device, with a few hilarious tweets.
Why is Adele still using a flip phone in 2015? pic.twitter.com/r5ikt5AjFK
— Sarcasm (@ComedyPosts) October 24, 2015
The new Adele song is beautiful, emotional, and haunting, but the most heartbreaking part of the video is that she still uses a flip phone.
— Anne T. Donahue (@annetdonahue) October 23, 2015