Smiling speed signs for safer roads

Excessive speed is a lead factor in around one third of Gold Coast road fatalities –  and Mayor Tom Tate wants the City to play its part in reducing road trauma.

To support the crackdown on speeding motorists and boost driver education, a series of interactive electronic speed awareness signs at hot spots across the coast are being installed.

Speaking from Ormeau Ridge Road where the first sign was installed, Mayor Tate said the portable speed signs would be installed at locations where speeding was an issue. The signs will be relocated to other priority locations as determined.


“These temporary electronic signs will encourage drivers to slow down and drive safely, it’s a reminder to motorists to check their speed,” Cr Tate said.

Motorists will not be issued with infringement notices as a result of speeding detected by the signs. They are intended as a clear warning for motorists to be aware of their speed.

“Similar initiatives have been trialled and tested elsewhere in Australia, such as Brisbane,’’ he said.

“The presence of speed awareness signs has achieved significant reductions in vehicle speeds. We’re focusing on the message that road safety is everyone’s responsibility.’’

Australian research confirms the risk of fatality in a crash approximately doubles for each five kilometre per hour increase in speed.

The speed awareness signs, jointly funded by City of Gold Coast and the State Government, are part of ‘Drive Safe’, a community initiative of the City’s Road Safety Plan 2015-2020.

The signs use an LED display board, displaying the following information:

  • if the motorist is driving at or below the speed limit, a ‘smiley face’ is displayed
  • if the motorist is driving above the speed limit by up to nine kilometres per hour, the vehicle’s speed is displayed below a ‘SLOW DOWN’ message
  • if the motorist is driving 10 kilometres per hour or more above the speed limit, a ‘SLOW DOWN’ message is displayed but the vehicle’s speed is not displayed.

Additional signs will be rolled out at the following locations in coming weeks:

  • Monterey Keys Drive, Helensvale
  • Macquarie Avenue, Molendinar
  • Heeb Street, Ashmore
  • Wallandra Road, Mudgeeraba
  • Dunlin Drive, Burleigh Waters.