QUEENSLAND’S peak body for tourism believes a reduction in tourism marketing funding in the 2014-15 State Budget will further challenge and test the industry.
Chief Executive of The Queensland Tourism Industry Council (QTIC) Daniel Gschwind said the industry was disappointed to see the reduction of around five per cent in investment for Queensland’s tourism marketing budget.
“Achieving the 2020 targets is going to be harder with less marketing investment promoting Queensland to domestic and international visitors,” Mr Gschwind said.
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“Tourism is a competitive market and Queensland needs to invest in order to reap the benefits from growing global demands.”
Mr Gschwind said the Queensland tourism industry employed 235,000 people and contributes $21 billion in expenditure to the economy.
“We are aware of the potential impact that this reduction may have on the industry and we will continue to support tourism operators as they feel the pinch of the government’s belt-tightening,” he said.