Swift selfie doing wonders for tourism

Taylor Swift’s “selfie” with a Gold Coast kangaroo has sent Gold Coast Tourism’s Instagram page into overdrive.

The picture featuring the singer open mouthed and wearing dark sunglasses means GC Tourism now has over 100-thousand followers.

Guess who dropped by @paradisecountrygc to do a #kangaroo selfie @taylorswift

A photo posted by Gold Coast, Australia (@visitgoldcoast) on


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“We’ve known for a long time that celebrity endorsement can do wonders for a destination,” Martin Winter, Chief Executive Officer of Gold Coast Tourism has said.

“A single image of a relaxed Swift ‘Shaking It Off’ on the Gold Coast has tipped Visit Gold Coast Instagram to a record new high.”

“This latest result has seen Visit Gold Coast place sixth in the country for Airlines, Travel and Tourism category; outperforming major players such as Virgin Australia, Visit NSW, Jetstar Australia, Expedia and Carnival Cruise Lines,” he added.

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