Swift selfie doing wonders for tourism
Taylor Swift’s “selfie” with a Gold Coast kangaroo has sent Gold Coast Tourism’s Instagram page into overdrive.
The picture featuring the singer open mouthed and wearing dark sunglasses means GC Tourism now has over 100-thousand followers.
“We’ve known for a long time that celebrity endorsement can do wonders for a destination,” Martin Winter, Chief Executive Officer of Gold Coast Tourism has said.
“A single image of a relaxed Swift ‘Shaking It Off’ on the Gold Coast has tipped Visit Gold Coast Instagram to a record new high.”
“This latest result has seen Visit Gold Coast place sixth in the country for Airlines, Travel and Tourism category; outperforming major players such as Virgin Australia, Visit NSW, Jetstar Australia, Expedia and Carnival Cruise Lines,” he added.
