A new Aussie tourism campaign is set to kick-off this weekend, to help inspire our next holiday when travel restrictions ease.
Live From Aus will be beamed into the living rooms of hundreds of thousands of Australian homes from Facebook at 7am this morning, with an exclusive itinerary of virtual travel experiences that are sure to ignite your wanderlust.
The program will be hosted by an array of Australian personalities who will entertain and inspire viewers with a range of experiences, including cooking demonstrations, wine tastings, exercise classes, cultural immersion sessions, Australian wildlife encounters, and a live music program.
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“Think Chris Hemsworth-inspired morning workouts in Byron Bay, croc encounters with the Outback Wrangler Matt Wright and dance parties with The Wiggles,” Tourism Australia says.
“Take a break on Phillip Island and enjoy front-row seats at the Penguin Parade; be captivated by the underwater world on a virtual tour of the Great Barrier Reef; learn the best-kept secrets behind the ultimate Aussie BBQ from chef Hayden Quinn, and soak up the serenity of an Uluru sunset… all from the comfort of your couch.”
Tourism Australia is behind the marketing push, hoping to encourage fellow Aussies to book a holiday in their own backyard when borders reopen and people can travel again.
“Even though the timing of the recovery is still uncertain, it’s important that we don’t go quiet as a destination. While many people can’t travel right now, they can certainly dream and plan for those holidays to come,” Tourism Australia Managing Director, Phillipa Harrison said.
“Our marketing job right now is about keeping Australia front of mind for travellers by using this enforced period of self-isolation to engage with people in their living rooms, feed their escapism and inspire them to travel again once the restrictions start to lift.”
Tourism Minister, Simon Birmingham said that restarting the tourism industry once restrictions were eased is crucial to Australia’s economic recovery from the COVID-19 crisis.
“The international border controls and restrictions that have helped to keep Australians safe are sadly inflicting enormous pain on tourism businesses all over Australia,” Minister Birmingham said.
“Australians may not be able to travel across our wide brown land at present, but those who can should definitely be dreaming and planning to tick off some bucket list items when it’s safe do so.
“Those able to take breaks once restrictions are eased should do so knowing they can enjoy the time of their lives while also helping to save the businesses or jobs of fellow Australians.”
To see the full Live from Aus program schedule, click here.