The ‘most trusted’ brand in Australia has been revealed…

When you think of trust, what brand first comes to mind?

According to majority of Aussies, supermarket giant ALDI is the company we trust the most!

The German discount chain took out the number one spot as Australia’s most trusted brand in the latest Roy Morgan Net Trust Score survey, knocking previous winner Qantas down to fourth position.


NRMA, Bunnings and Kmart also scored a spot in the top ten, with reliability, customer focus, knowledgeable staff and ease of contact all playing a part in their success.

According to Roy Morgan CEO Michele Levine, “Nowhere is a high level of trust more important than when it comes to the provision of the food we eat.”

“The success of ALDI’s entrance to the Australian market has been built not only on discount prices but also a reputation for reliability and meeting the needs of consumers,” Ms Levine said.

“ALDI’s ability to excel at its core competencies has built a level of trust in the Australian market without at the same time attracting the degree of distrust seen by its rivals.”

Top brands in Australia ranked by positive NTS:

  1. ALDI
  2. NRMA
  3. Bendigo Bank
  4. Qantas
  5. Bunnings
  6. Kmart
  7. ABC Network
  8. IGA
  9. Australia Post
  10. ING