The Star Gold Coast and Magic Millions in exciting new partnership

The much-loved annual Magic Millions Carnival and Raceday will take on a new name next year, thanks  to an exciting new partnership with The Star Gold Coast.

From 2019, the internationally celebrated event will be known as The Star Gold Coast Magic Millions.

The luxe Broadbeach hotel proudly announced the three year naming rights partnership agreement over the weekend.


The Star Gold Coast Magic Millions will feature the January flagship Yearling Sale, the renowned $10 million Raceday and a bespoke competition involving some of the world’s finest polo players.

At the centre of the Raceday offering is the acclaimed $2 million Magic Millions 2-Year-Old Classic and the $2 million Gold Coast Magic Millions 3-Year-Old Guinea

The Star Entertainment Group Managing Director and CEO Matt Bekier says the powerhouse partnership will align two organisations committed to driving the appeal of the Gold Coast as a must-visit destination.

“Magic Millions is a major drawcard on the national events calendar,” Mr Bekier said.

“Every year it attracts an influential and high-profile mix of public, social and business identities from around Australia and across the globe.

“Magic Millions continues to grow in popularity and it’s quintessentially Gold Coast. It is stylish, sophisticated and, above all else, fun. For those reasons, and as an event that matters to the Gold Coast, we see our support for Magic Millions as an ideal alignment.”