US dating app Tinder is teaming up with Britain’s National Health Service (NHS) to raise awareness among the young about organ donation.
Romance-seekers swiping on some profiles will be prompted to sign up to the NHS organ donor register.
After swiping, users will receive a message reading: “If only it was that easy for those in need of a life-saving organ to find a match.”
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As part of the campaign, artificial profiles have also been created for Olympic medallist Jade Jones and soap stars Jamie Laing and Gemma Oaten.
Around 7000 people are currently on the transplant waiting list in Britain.