Tourism Australia has today kicked-off a new campaign encouraging us to gift a holiday or travel experience to our loved ones this Christmas.
The ‘Holiday Gifting’ campaign is the latest iteration of Tourism Australia’s Holiday Here This Year initiative, which aims to encourage Aussies to book a domestic holiday with most state borders now open.
Federal Tourism Minister Simon Birmingham said gifting a tourism experience would not only provide an opportunity for people to spend quality time with loved ones, but also provide a much needed boost for the country’s hard-hit tourism industry.
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“Australia is lucky enough to be home to some of the most unique and wonderful experiences, but with many of our top attractions most popular with international visitors, we need Australians to help fill the void until our international borders re-open again,” Minister Birmingham said.
“As we head into the peak travel period and with many Australians preparing to jet set across the country, I encourage people to consider booking an experience that they can share with their friends and family over the holiday period.”
Minister Birminghan said there’s thousands of tourism experiences on offer around the country this holiday season, from whale-watching expeditions, a diving experience or a whisky tasting tour.
“People should book with confidence, knowing that should something unfortunate happen, tourism operators and businesses have adapted to these times by changing their terms and conditions around refunds and credits,” he said.
“By visiting a tourist attraction or an experience you will be supporting tourism jobs and also the thousands of tourism businesses across Australia that have done it so incredibly tough this year.”
Last year, Australian’s took 16.4 million domestic overnight leisure trips during December and January, spending $12.8 billion.
The January-December holiday period is worth billions to local economies, and Tourism Australia is launching a ‘Holiday Gifting’ campaign to encourage Aussies to give the gift of domestic travel. #9Today pic.twitter.com/6k1oKZBZ5c
— The Today Show (@TheTodayShow) December 4, 2020