Tourism top of mind on the Gold Coast

The Gold Coast has been well and truly showcased to the world, at the Convention Centre this week.

Tourism Australia unveiled its plan to promote the Gold Coast and the rest of Australia in front of international media attending the Australian Tourism Exchange.

The board will highlight 17 experiences including the Gold Coast region and Skypoint to the rest of the world.


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Managing Director John O’Sullivan (pictured below) said the use of Actor Chris Hemsworth in one of their campaigns had been well worth it.

Tourism Australia's John O'Sullivan. Image: Michelle Price MY GC

Tourism Australia’s John O’Sullivan. PHOTO: Michelle Price / myGC

That promotion was shared to 48-million fans and attracted more than 21-thousand ‘likes’ on Facebook.

Social media success. Image: Michelle Price MY GC

Social media success. PHOTO: Michelle Price / myGC

A major focus of their latest campaign will be on aquatic and coastal attractions – with premium fishing experiences a new addition.

Mr O’sullivan said the aim would be to create experiences for tourists that they couldn’t get anywhere else.

He said travellers “want to live like a local, you want to be able to go back to your destination from where you’re from, brag about you did something you couldn’t do” back home.

Mr O’Sullivan added “you don’t want to just look at the coastline down on Main Beach, you want to get out there and you want to learn how to surf.

He also said travellers don’t want to just watch an AFL game at Metricon Stadium – they want to preview the Suns before they get their talk and go out onto the field.

Tourism Australia plans to continue to use 3D technology like Google Headsets to lure potential visitors here.

Borobi the 2018 Gold Coast Commonwealth Games mascot even dropped by to say hello to the visitors.

Fans rush to get pics with Comm Games mascot. Image: Michelle Price / MY GC

Fans rush to get pics with Comm Games mascot. Image: Michelle Price / MY GC