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VIDEO: Tampons dance to ‘period song’ on Swedish children’s TV channel

Disturbing or informative?

A children’s channel in Sweden has released a video titled The Period Song, which features tampons dressed up as pirates and kings.

In the footage, YouTube star Alex Hermansson strums a ukulele, while singing in Swedish, “Period, period, hip hip hooray for period!”


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“The body’s working as it should. And that is really, really good – hooray!”

The tampon characters on string can be seen dancing and bouncing underneath a disco ball.

The ‘educational video’ aims to explain the subject of menstruation to children, however it has already caused outrage on social media.

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