IT’S the new craze sweeping the world – being doused in ice cold water – but this time, it’s all for a good cause.
Often referred to as the Cold Water Challenge, the Ice Water Challenge and the Ice Bucket Challenge, it involves a participant having several buckets bucket of ice cold water dumped over their head, while their feet are submerged.
The shock felt is supposed to mimic the sensation that cancer patients feel when going through intense Chemotherapy treatment.
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As with similar other fads including NekNominate, the stunt is filmed and shared online.
Once the participant has completed the challenge, they are then required to donate $10 or $20 to a charity of their choice and nominate a number of their friends, family or colleagues to do the same.
Nominees have 24 hours to attempt it and, if they don’t, instead have to make a $50 or $100 donation.
Although the origin of the challenge is unknown, the social media craze has sprung up worldwide, inspiring people from all walks of life to give money to charity.
The recent “No-Makeup Selfie” online campaign raised almost two million dollars for the United Kingdom Cancer Research charity.