Three in four teenage girls in Australia attribute their self-confidence to peers and family, according to new research.
The Suncorp Australian Youth and Confidence Research Report revealed 75 per cent of teenage girls
(aged 13-18 years) believe the key to achieving self confidence is having supportive friends and family,
followed by good grades at school (65 per cent), achieving life goals (63 per cent), positive body
image (38 per cent) and receiving social media likes (36 per cent).
The research also revealed that three in four parents believe social media is negatively impacting their
teens’ self-esteem, but believe participation in sport helps build confidence and resilience.
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Interestingly, more than three quarters of teenage girls said that they were inspired more by role models who help others and are confident rather than those who are smart or attractive.
In support of this positive trend, Suncorp, along with Netball Australia and ReachOut Australia, have
launched #TeamGirls – a national initiative designed to help young Australians be confident and
positive role models for each other.
Suncorp Chief Customer Experience Officer Mark Reinke said #TeamGirls aims to help parents address
the key elements linked to instilling and improving confidence in teenagers.
“Confidence is key to positive wellbeing, can help us achieve our life goals and get us to where we want
to be,” Mr Reinke said.
“Through our research we identified that goal setting, sports participation and positive social
behaviours are key to improving self confidence.
“We wanted to connect parents to tools and resources to help them have conversations with their
teenagers about confidence and positive behaviours.”
For more information on #TeamGirls click here.