Meat and Livestock Australia have unveiled their brand new Spring Lamb Campaign and it couldn’t be any more perfect.
Already gaining praise around the nation, the new campaign/ad celebrates diversity in Australia by featuring a variety of people from a variety of backgrounds.
“The 2016 Spring Lamb campaign highlights lamb’s role in a modern and diverse Australia. It proves that there is no other meat that brings people together quite like lamb,” MLA said on their website.
ARTICLE CONTINUES AFTER THIS ADVERTISEMENT
“The ad cuts to the chase and addresses the fact that we are a welcoming and inclusive society that loves lamb, by featuring a cast of Aussies from all walks of life, coming together over a lamb barbecue.”
Popular Australian actor and TV presenter Luke Jacobz opens the ad, however soon morphs into Indian/Australian actor Arka Das.
The 90 second ad also features rugby player Greg Inglis, Olympian Cathy Freeman, model Samantha Harris, transgender comedian Jordan Raskopoulos, same-sex fathers and many more.
The campaign was unveiled on September 1 and the ad uploaded to social media with the caption: “What’s the best thing about diversity? Everything! So let’s all unite with the meat that doesn’t discriminate – Lamb. Because You Never Lamb Alone.