It’s been described as “triggering,”, “horrifying” and that it “makes Band Aid sound like Tosca”.
But Jamie Oliver’s Food Revolution Day song, which aims to draw attention to the lack of food education available to children, isn’t going away any time soon.
Oliver has been promoting the song as part of Food Revolution Day, and told LBC Radio about the creative process – saying specifically that he didn’t want the song to be “naff”.
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He also explained the creative process behind the song, telling how it came to pass that Ed Sheeran, Jazzie B, Professor Green, Paul McCartney and Jamie Cullum came to collaborate on a song with Alesha Dixon and the refrain “we need to feed the kids right through their stomachs and their minds”.