WATCH: Harbour Town celebrates 20 years with a new name and brand

The Gold Coast’s leading discount shopping centre has today become Harbour Town Premium Outlets, with the rebrand kicking off 20 days of celebrations as the Centre commemorates 20 years.

Harbour Town Premium Outlets Centre Manager Greg Day, says the change brings about a new name and logo to match the current premium offerings the Centre is known and loved for.

“We’re thrilled to officially announce Harbour Town Outlet Shopping Centre, will now be known as Harbour Town Premium Outlets, right in time for another momentous occasion – our Centre’s 20th Birthday,” said Greg.


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Over the past few years, the Centre has undergone several transformations with the addition of the North West Mall, upgrades to the premium row of retailers, the arrival of new high-end brands, and the unveiling of delicious dining destination, Harbour Town Eats.

“We’ve welcomed over 140 million shoppers to our Centre over 20 years, and we’ve upped our Outlet game, so it’s time to own our elevated offering with a new name, logo and brand,” he said.

“Customers can expect to see a new look-and-feel roll out across the Centre as we work through changing over Centre signage, refreshing the malls with a new colour palette, and the arrival of some exciting new stores before Christmas.”

Harbour Town officially opened in 1999 with 120 retailers as Australia’s first ever Outlet shopping centre, and remains Australia’s largest, with its popularity leading to expansions in 2005, 2007, 2016 and 2018.

“While our 20th birth date officially falls on the 7th of December, we have decided to start the party a little earlier so as not to get too lost in the Christmas retail frenzy,” said Greg.

From November 5-24, shoppers can expect to enjoy special offers, prize giveaways, competitions, entertainment, freebies and more throughout the Centre. Reading Cinemas will even wind back the clock for special screenings of nostalgic 90’s movies The Matrix, Notting Hill and American Pie.

For more details visit