Crown Princess Mary of Denmark has issued a powerful message about immunisation, urging people to “save lives” by ensuring they vaccinate.
The royal, who was born in Australia, released the World Health Organisation video message ahead of European Immunisation Week.
“Recent outbreaks of measles remind us that vaccine preventable diseases can affect people of all ages and that timely vaccination is a lifelong responsibility,” the mother-of-four said.
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“The effect of persistent rumours can cause some people to delay or decide against vaccination but no rumour can be as compelling as the simple truth that vaccines save lives.”
“Relatively few people living in the region today will ever experience firsthand the effects of polio, measles, mumps, congenital rubella syndrome, diphtheria, ptosis or tetanus.
“Europeans tend not to associate death or illness from vaccine-preventable diseases with their own communities, unfortunately, such preventable tragedies are not as far from home as we might like to think.
“Every new case of cervical cancer is a reminder that action is urgently needed to educate parents and their children about the importance of vaccination in the teen years.
“Every pneumonia death is a reminder that influenza kills and that the best defence is vaccination, especially for pregnant women, health workers and the elderly.
Princess Mary finished her message by simply stating: “It is difficult to accept a death from a vaccine-preventable disease when we have the means to prevent it.”