Qantas has released an emotional new campaign featuring a host of famous Aussies that is bound to have spines tingling all over again.
The airline’s famous I Still Call Australia Home ad has undergone an epic remake for 2022.
The Flying Kangaroo has enlisted a host of Australian celebrities for the campaign including Kylie Minogue, Ash Barty, Hugh Jackman and Troye Sivan.
ARTICLE CONTINUES AFTER THIS ADVERTISEMENT
Former AFL player Adam Goodes, Olympic swimmer Bronte Campbell and Paralympic swimmer Ellie Cole also make an appearance.
Qantas CEO Alan Joyce admits the ad is pretty emotional.
“This year I think our marketing team has hit the mark yet again and I think it does resonate because this is all about separation and reunion and this is the best time to launch this ad when we’re getting Aussies back together again,” Mr Joyce told Nine.
“It celebrates the best of Australia, the best, most successful people that lead the way around the world and 13 amazing destinations around this country so I think t does hit the mark.”
Mr Joyce says the airline is seeing an improvement courtesy of travel demand with Qantas expected to be running at 110 per cent of its pre-COVID capacity at Easter.
“To put that in context, for the last half of last calendar year we were only at 40 per cent so that’s three times that amount and when routes are opened up internationally we’re seeing huge pent up demand.
“London is bigger than it was before COVID, the United States is and we’ve seen the great news that New Zealand will open up by the 12th of April and Singapore this month.”
Mr Joyce is confident we will see pre-testing rules for international flights into Australia eased in the not-too-distant future.
The Prime Minister has flagged a change to the rules will be announced soon.
“We’re hopeful that Australia will move in that direction. We think it’s past its used-by date that testing requirement given the amount of cases we already have here.. so it’s going to become easier and easier internationally.”