“We want you”: Premier’s plea ahead of Qld border reopening

The State Government will launch a major tourism marketing blitz in southern states ahead of the reopening of borders this week, with the Gold Coast to feature prominently.

Queensland will welcome back visitors from Greater Sydney and Victoria from 1am on Tuesday.

The ad continues the successful post-COVID “Good to Go” campaign which has already resulted in 11 million visitor nights across Queensland and pumped an estimated $1.5 billion into the state’s economy.


The latest marketing blitz is expected to reach more than 8 million people across New South Wales and Victoria.

“We’re saying to tourists in NSW and Victoria – we want you,” Premier Annastacia Palaszczuk said.

“Coronavirus has had a huge impact on our tourism industry.

“We understand that more tourists means more jobs. This marketing blitz will safeguard jobs and help thousands of tourism businesses right throughout the state to make the most of the important summer holiday period.

Sydney and Melbourne were by far the Gold Coast’s biggest interstate markets before the pandemic.

A record 694,000 visitors came to the Gold Coast from Sydney in the 12 months to December while 423,000 came from Melbourne.

Tourism Industry Development Minister Stirling Hinchliffe said the campaign would inspire interstate visitors to stay longer and spend more in Queensland.

“This campaign will showcase the breadth of experiences on offer in Queensland to encourage a longer stay – in place of an international holiday,” Mr Hinchliffe said.

“Queensland is one of the world’s favourite holiday destinations and we know interstate visitors have been dreaming of a Queensland holiday most of the year.”