Wear white, protect kids this Friday for White Balloon Day

Gold Coasters are being urged to take part in White Balloon Day this Friday 10th September to help put an end to child sexual assault in our community.

For 25 years, Bravehearts’ White Balloon Day has been fighting to protect children and reach the organisation’s vision to make Australia the safest place in the world to raise a child.

Bravehearts CEO, Alison Geale said through COVID-19 lockdowns, child protection services across the country have flagged an increased risk to children.


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“The current climate with COVID-19 has seen more children at risk than ever, with children being trapped at home with their abusers through on-going lockdowns,” she said.

“That’s why we are pleading for Australians to wear white and donate this Friday on Bravehearts’ White Balloon Day, where their donations will be matched by our generous major sponsors so that we can continue to raise awareness of child sexual assault and exploitation, while also providing essential support and education services to families and survivors in need.

“Child protection is everyone’s responsibility and every child, in every community, deserves to feel safe and loved.”

This White Balloon Day, Bravehearts is calling on Australians to dig deep, with donations made on Friday 10 September set to be matched by the organisation’s major sponsors – Superannuation Advice Australia and Busy Bees Early Learning Australia.

Since the campaign’s inception in 1997, funds raised as part of Bravehearts’ White Balloon Day have helped to educate more than one million children across Australia about personal safety with Bravehearts’ Ditto’s Keep Safe Adventure Show, as well as help provide counselling services for children and families affected by child sexual abuse.

To find out more about Bravehearts’ White Balloon Day, and to donate, visit: whiteballoonday.com.au