Whoops! Women’s Kmart pants go viral for all the wrong reasons

A pair of new season Kmart track pants have gone viral online, with many people claiming the design resembles a female’s genitalia.

An eagle-eyed shopper was forced to do a double-take when she spotted the Slouchy Comfort Pants while browsing the Kmart website.

She then shared a photo of the accidental x-rated pants to the Kmart Hacks & Decor Facebook page with the caption “Marketing Fail”.


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The image immediately went viral, racking up more than 800 comments from other members of the page who saw the funny side to the unfortunate mishap.

PHOTO: Kmart Hacks & Decor Facebook Page

“This puts a new spin on leaving nothing to the imagination,” one person wrote.

“They may be a marketing failure but I bought a pair and a size bigger too and they are damn comfy,” commented another.

While another person wrote “Didn’t see this! But bought these in store today and not even kidding they are so soft and comfy!”

So despite the appearance, one thing is certain – the pants are comfy!