#whoRUprotecting this White Balloon Day?

BRAVEHEARTS is asking the big question to all Gold Coast residents this annual White Balloon Day – #whoRUprotecting?

It might be your son, daughter, niece or nephew, grandchildren, students, a friend’s child or all Aussie kids. The community at large is being asked to act to protect that special child or children in their lives.

White Balloon Day is Bravehearts’ key fundraising and awareness initiative which aims to put an end to child sexual assault in the community.


This year Bravehearts has launched a selfie campaign to encourage mass participation to help protect the 1 in 5 Australian children who will be sexually assaulted in some way before their 18th birthday.

Now in its 18th year, the initiative is designed to raise funds and awareness to help protect kids from child sexual assault and will help Bravehearts to deliver vital education, counselling, training and case management services to some of the most vulnerable members of the community.

Last year community groups, schools, businesses, councils and passionate individuals worked with Bravehearts to deliver its largest campaign, with more than 1300 fundraising events held nationally.

Bravehearts founder and CEO Hetty Johnston, is urging all Gold Coast residents to register an event today and take a selfie to pledge support.

“Child protection is everyone’s responsibility and we all have children in our lives who we love and want to protect,” said Ms Johnston

“Child sexual assault is preventable. By helping us we can put a stop to it. Let’s do this as a nation, and together we can exact change and make a big difference to so many.

“It is Bravehearts’ vision to make Australia the safest place in the world to raise a child by 2020 and we will achieve that as long as my feet touch the ground, but we need help and we need the community to pull together.”

White Balloon Day fundraising events can be as simple as hosting a white morning tea, a wear white day at your child’s school or at your workplace or encourage your community to take part in a ‘wear white walk’.

Show your support by donating, registering an event and by taking a #whoRUprotecting selfie and post the answer in a photo on Facebook, Instagram or Twitter.

Look the part in a ‘Protect Kid’s official campaign t-shirt for just $15.00 available on the White Balloon Day website.

Register your event today and join the rest of the country on September 12 in raising awareness and funds for Australian children affected by sexual assault. Play your part – participate or donate atwww.whiteballoonday.com.au