Why are vegans so smug?

Clean eating has long been one of those things all the Cool Kids are doing.

Every instagrammer or influencer worth their likes is happy to hawk their latest green smoothie or showcase their quinoa bowl, proving to the world just how smug, I mean strong they are for embracing a healthier diet.

And that’s great – good for them for reaching for optimal health.


But do vegans always have to be so smug about it?

Actually, the Badge of Smugness isn’t just limited to vegans – it’s worn by anyone who is on any kind of restrictive diet (I’m looking at you, sugar-free and Paleo).

They can’t just eat healthily. They also have to talk about how healthy they are… and imply that they’re somehow superior to you in the process.

Take U.S. basketballer Kyrie Irving, for instance.

It turns out that even big, hulking, professional athletes are turning to a meat-free diet these days, including Kyrie, who clocks in at an impressive 6’3”.

Kyrie and many of his fellow ballers have adopted a vegan diet, and according to this article is translating positively in terms of his stamina and strength on the court.

“[I’ve] been on more of a plant-based diet, getting away from the animals and all that. I had to get away from that. So my energy is up; my body feels amazing,” he says.

It’s his next comment that irks me, though.

The reporter asks him if he thinks he’ll ever eat steak again, and Kyrie replies: “Steak? Nah, I don’t eat that. It doesn’t come from anything natural, so why would I eat it?”

Why? Oh, I don’t know… because it’s full of healthy minerals and vitamins? Because it provides protein, which helps build bones and muscles? Because it’s a source of zinc, which boosts your immune system? Or simply because it’s freaking delicious?!

Ironically, he made this comment just as he was about to chow down on a vego taco.

Now, correct me if I’m wrong, but I’m sure that the taco (which was probably chock full of veggies) would have been encased in a taco shell. Taco shells aren’t made from anything natural, are they?

It’s not the philosophy behind the Religion of Healthy Eating that I can’t get behind (I am, after all, married to a vegetarian), it’s the sanctimonious way in which they preach.

It reminds me of that joke… How do you know if someone is vegan? Don’t worry, they’ll f*cking tell you!