Shoppers will have a new way to show their support for drought-stricken dairy farmers from next month, with Woolworths launching a limited edition drought relief milk range.
The supermarket giant will offer customers in Queensland, New South Wales, ACT and Victoria Woolworths Full Cream and Woolworths Lite Milk varieties at $2.20 for two litres and $3.30 for three litres, with the extra 10 cents per litre to go to struggling dairy farmers.
Woolworths Director of Fresh Food Paul Harker said he’s proud to be supporting dairy farmers “through this difficult time.”
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“Many of our customers have told us they want to help and are willing to pay more for their milk to do so,” Mr Harker said.
“This new range of drought relief milk will provide customers with that choice, safe in the knowledge the extra money will flow through to dairy farmers in drought affected areas.”
Until the new drought relief range hits the shelves, the supermarket has increased its existing three litre milk from $3 to $3.30 in Queensland, New South Wales, ACT and Victoria to ensure drought relief funds start flowing through to dairy farmers as quickly as possible.