Woolworths reacts to customer anger

Woolworths has bowed to pressure, announcing Rewards Card holders and Qantas Frequent Flyer members will once again be able to convert Woolworths Dollars into Qantas Points.

The retail giant announced on Tuesday that it would continue its six year association for at least another three years.

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Less than two months ago customers reacted angrily after Woolworths announced it was revamping its loyalty program to exclude frequent flyer points.

Customers would still be able to earn Woolworths Dollars but from January 1 can choose to automatically convert those to Qantas points.