Woolworths are slashing the price of their home brand milk to as low as 25 cents a litre in some stores in a rush to clear a stockpile of unsold stock as shoppers continue to boycott the product in support of Australian dairy farmers.
A photo posted to social media shows two-litre bottles being sold for just 50 cents – that’s 25 cents a litre. They normally sell for $1 a litre.
The photo is believed to have been taken in a store at Victoria Point, in Brisbane’s south east earlier this week.
Photos also surfaced from inside another store, reportedly in Tasmania, showing Woolworths home brand two-litre milk selling for $1 or 50 cents a litre.
The photos were shared to a Facebook page set up in support of Australian dairy farmers who were left hundreds of thousands of dollars in debt after the country’s largest dairy processor Murray Goulburn and New Zealand processor Fonterra unexpectedly slashed their prices.
After the news broke, consumers have chosen to boycott the cheaper product at Woolworths and Coles and instead support their local farmers by purchasing the dearer branded milk.
The home brand milk has been left abandoned on the shelves in Woolworths stores across the country, forcing the supermarket giant to dramatically reduce the price of the product before it “goes off”.
Deputy Prime Minister Barnaby Joyce offered a half-a-billion-dollar lifeline to struggling dairy farmers on Wednesday, which includes $1000 a fortnight in Farm Household Allowance for couples and access to concessional loans for up to a decade.