“You deserve a holiday”: Destination Gold Coast rolls out inspirational video targeting tourists

The Gold Coast’s dedicated tourism bosses have wasted no time rolling out more marketing material, in line with the reopening of more theme parks.

Movie World and Wet’n’Wild will be welcoming back crowds from this morning, after Seaworld and Paradise Country reopened two weeks ago.

Destination Gold Coast is rolling out its final instalment of a series of social inspiration videos, enticing interstate visitors with the simple message: ‘You Deserve a Holiday’.


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Following on from another couple of inspirational videos, the footage shows little snippets of everything we love about the Gold Coast.

The beautiful beaches, SkyPoint Observation Deck, Currumbin Wildlife Sanctuary and much, much more.

Destination Gold Coast CEO Annaliese Battista says now is the time for local businesses and tourism operators to enjoy the rewards, after a very tough time.

“After months of restrictions, uncertainty and struggles, we’re thrilled to be at a stage where it’s safe to welcome back families to experience Australia’s favourite playground once again.

“Whether it’s relaxation, long lunches and a solid night’s sleep, or high adventure, fun and thrill time – the Gold Coast is the perfect place to come back and play.

“Our operators have demonstrated incredible resilience and creativity, and now we’re thrilled that the time has come to welcome families from interstate, and keep taking strides towards an economic recovery,” Ms Battista said.

Destination Gold Coast has been going hard in rolling out the marketing material, strategically targeting new markets as soon as they’re allowed to travel here.

The tourism body launched a $1.5 million Queensland-focused marketing campaign in mid-June, and is preparing to roll out a further $2.5 million on an interstate campaign later this month.

It’s all in an effort to patch up the massive hole left in the Gold Coast economy, which is heavily dependent on tourism.

Last year, the Gold Coast drew a record 14.2 million visitors, but the COVID-19 travel ban has halted the city’s biggest economic driver in tourism, worth almost $6 billion..

Ms Battista says the recovery is going to take some time, but the Gold Coast is focused on regaining its domestic share, while also capturing outbound demand before international borders open.

“We’ve already seen green shoots from interstate visitors returning to the Gold Coast since Queensland’s borders opened last week (July 10), and we’re cautiously optimistic in expecting this upward trend to continue for the rest of the year,” said Ms Battista.

The new ‘You Deserve A Holiday’ video will be disseminated across South Australia, New South Wales and the Australian Capital Territory on social media and across the YouTube platform.

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